Ready to stop second guessing if your brand is sending the right message?

brand + strategy support for purpose-driven brands

You’ll rest easy knowing that your brand is working for you, even while you sleep!
hell yea! I'm in.

You love the work that you do,
but it’s hard to explain it to other people. 

You are confident in your talents and gifts, and need help scaling what you already do. 

The glow up is a 6 month program where I join,

guide and lead you through my brand strategy framework

to make sure your brand is working FOR you. 

pamela standing on a stage

When I learned to tell my story, my life changed.

At age 27, after years of code-switching, people-pleasing, and working way too hard, I burned out. As an immigrant and first-generation college student, I felt so much pressure to “get it right” to honor my family’s sacrifice.

Despite the fact that my life looked good on the outside, it felt terrible on the inside. It was 2017. I was scared, I was lonely, and I was broke. And now jobless.


All that I had was my story. Thanks to my ability to brand myself, I was able to attract new friends, new clients, and new opportunities.

I went from being a burnt-out professional to a person who starts businesses and tells her story on stages. My brand helped me explain to people who I was, what I cared about, and most importantly it told people how I could help them. My brand helped me land opportunities, clients, trips, and connect with the right people.

I’ve been featured on Forbes, spoken at SXSW, I started a paid speaking career, I’ve been invited to co-curate art galleries, and I even became a Lululemon Luminary.

It has been a wild ride. During the past three years, I’ve had AMAZING opportunities, and it all started with a brand.

I had nothing, but I could tell a good story. I learned to use my voice and be vulnerable. I learned to communicate strategically and reach my goals. All the great opportunities and connections that followed came directly to the brilliant brand I created.

Now I want to teach you how to do the same.


• 6 months of mindset + brand + strategy


If you’ve tried to change before and have gotten stuck in the past, you’re in the right place. In this program, I’ll teach you practical mindset frameworks to help when you stuck. Together, we’ll create a dashboard for your mindset + behaviors. I’ll be there to support you as you learn to embody the future-you of your dreams.


In between calls, you will have complete access to me via text/voice notes. I’ll be there every step of the way as you implement the strategies we outline. I’ll also be there to go down the rabbit-hole with you, if something comes up in-between sessions.


In our private coaching sessions, we will explore deeply where you are and where you want to be. Together, we’ll design a plan that will make your transformation inevitable. You will leave each call with a clear and simple document that outlines the steps you need to take between sessions.


Real change does not happen overnight. This program is designed to be spacious, meaning we have time to dig deeper into an area, if that’s what you need. We’re not winging it though! We’ll be leaning on proven frameworks and design a clear path for your success.


In our private coaching sessions, we will explore deeply where you are and where you want to be. Together, we’ll design a brand strategy plan that will make you meeting your goal inevitable. You will leave each call with a clear and simple document that outlines the steps you need to take between sessions.

$7300 paid in full or 6 monthly payments of  $1250


But Pamela, what if…

If all we’re doing is talking, how do I know this is going to work for me?

I’ve been in situations where the coach and I just talked about whatever came up. In the end, I felt a little better, but not any closer to my goal. My program is designed for action and each conversation is purposeful. I take you step-by-step through proven brand strategy and mindset frameworks to help you reach your goal. Yes, you’ll feel better. But you’ll also take action. 

I’ve already gone to the workshops, I’ve gone to the conferences, and bought a “YOU GOT THIS” mug. And nothing changed. How is this different?

As a proud self-improvement junkie, I get it. I went to ALL the things and just ended up feeling more lonely and with an even bigger mostly pointless to-do list. That’s the magic in this 4-month program. It’s tailored to you. No generic advice. This is a highly supported, customized way for you to take big scary action. (and I’ll be there every step of the way, promise!) 

I feel so lost. Is this really the best time to invest in myself if I don’t even know exactly what I want?

I’ve been exactly where you are. When I started this journey, I had just burnt out of my “dream” job. I was also lost. In the middle of that messy feeling, I thought I had nothing. Over time, I learned that I actually had everything I needed inside me. In our 4 months together, you will learn to use all the tools that took me from LOST to crystal clear on who I was, how I talked about it, and how I created a life I love. 

What if I get stuck while we’re working together?

Honestly, you probably will get stuck! I’m ready for that. With four months together, we’ll have the time and space to dig up the things that have made you feel stuck in the past. We’ll take them apart one by one until they’re no longer relevant. This program is highly individualized. The support you’ll receive is guided by your needs, your stumbling blocks, your perceived obstacles. 

The branding world can be pretentious AF. 

It’s full of nonsense words like CTA, KPI, ROI and it relies on technology that is not always user friendly.
My Brilliant Brand Strategy™️ Framework is designed to be simple to be simple yet powerful. I’ve taught this framework to dozens of folks. (from university students to technology hatin’ entrepreneurs).
This proven method will teach you how to build a brand rooted in who you are and what kind of work you want to be doing.
No fancy jargon allowed.  

I’m interested, what are the next steps?


Fill out an application + book your free consultation call

To book your call, please fill out the form on calendly. This will help me learn more about you. No worries if you don’t know all the answers, I’m here to help!


Let's talk!

During our 20 minute discovery call, I will answer any questions you might have about the program. We’ll chat about where you are, and see if this is a good fit. No obligation, no sales tactics.

If it feels like a good fit, I'll follow up with the next steps to secure your spot.

If we both determine that this is a good fit for you right now, you’ll be able to reserve your spot by in full ($7300) or paying the first installment ($1250)