be known for the right things

creative strategy and mindset
join the clubfree training to launch your idea!

Pamela Barba takes you from doing sh*t you don’t care about to getting paid to do the thing you would do for free.

Her process, which has been described as being “equal parts magical and practical” combines personal branding + mindset techniques. Her grounded advice has been featured on Forbes and on stages nationwide.


brilliant brand club

If you’re feeling lost in a sea of information on how to start a brand, this is for you!
The brilliant brand club is a group coaching program where you’ll learn to create a brand that is TRUE to you.

$75/ month



Want 1on1 support as you launch your brand? This 9 week, 1on1 program is part mindset + part brand strategy.   Whether you’re a secret poet, and no one in your life knows it. (I had to, I’m sorry) Or maybe you want to become a coach, but you’re not sure how to launch. Or maybe you want to reclaim your ease by having better systems in place. This program is for you!

$750/ month for 3 months



If you’re ready to go “all-in” with your brand and you need a brand strategist on your team, this is for you! We’ll get very clear on your goals and set a strategic plan for growth. 

$1250/month for 6 months 



A brilliant brand can be the bridge that leads you from the present to the future of your dreams.

When I learned to tell my story,
my life changed.

At age 27, after years of code-switching, people-pleasing, and working way too hard, I burned out. As an immigrant and first-generation college student, I felt so much pressure to “get it right” to honor my family’s sacrifice.

Despite the fact that my life looked good on the outside, it felt terrible on the inside.

It was 2017. I was scared, I was lonely, and I was broke. And now jobless.

All that I had was my story.

Thanks to my ability to brand myself, I was able to attract new friends, new clients, and new opportunities.

I went from being a burnt-out professional to a person who starts businesses and tells her story on stages. My brand helped me explain to people who I was, what I cared about, and most importantly it told people how I could help them. My brand helped me land opportunities, clients, trips, and connect with the right people.

I’ve been featured on Forbes, spoken at SXSW, I started a paid speaking career, I’ve been invited to co-curate art galleries, and I even became a Lululemon Luminary.

It has been a wild ride. During the past three years, I’ve had AMAZING opportunities, and it all started with a brand.

I had nothing, but I could tell a good story. I learned to use my voice and be vulnerable. I learned to communicate strategically and reach my goals. All the great opportunities and connections that followed came directly to the brilliant brand I created.

Now I want to teach you how to do the same.

bring Pamela to speak to your organization