Learn exactly what to post, when to post, + have the assets and copy ready to go. 

the world needs your brilliance

tell your story with confidence. attract the right people. grow with ease.

(without feeling anxious, annoying, or second-guessing yourself)

✨ introducing build a brilliant brand program ✨

If you’re exhausted by the idea of not knowing what to post… 

If you’re tired of feeling guilty for posting too much, or not posting enough…

If it feels like you’re posting/promoting all the time but not seeing the results you want to see…

If your brand is ALL OVER THE PLACE… 

If you’re TIRED of being busy and overwhelmed……

Then this program is for you. I’ve helped dozens of entrepreneurs who struggle with these problems. 

My signature process is focused on identifying YOUR unique story + unique way of creating content.
I help find alignment in your passions + skills and translate it into a promotion engine to help you attract the right people and grow with ease.   

I spent years and thousands of dollars in coaching and business education to learn the lessons I share here.

This program is part branding (clarifying your message, defining your audience, and making it look great)

and part mindset (helping you do this with ease and confidence).

Through our simple brand strategy program, together we answer key brand strategy questions.  

Together we answer the key questions that will help you promote  your brand like a pro.


1. who are you 

We identify your strengths, clarify your vision, and align the two.

2. who needs to know

We identify your audience groups, determine your niche +  design an audience persona.

3. why should they care?

We find the intersection between the problem that you solve and your audience. We decide the best way to communicate your value proposition.

4. how will they find out?

We identify your main brand touchpoints and create an aligned cohesive message to help you best reach your audience.

Who is this for?


– social justice leaders + social entrepreneurs

– creatives that don’t want to “sell out” 

– coaches, healers + alternative service providers 

– changemakers + rebels!

When I learned to tell my story, my life changed.


At age 27, I burned out and had to start over.

It was 2017. I was scared, I was lonely, and I was broke. 

Thanks to my ability to brand myself, I was able to attract new friends, new clients and new opportunities. 

I was featured on Forbes, I spoke at SXSW, I started a paid speaking career, I was invited to co-curate art galleries, and I even became a Lululemon Luminary.  

 It’s been a wild ride. During the past three years, I’ve had AMAZING opportunities, and it all started with a brand. I had nothing, but I could tell a good story. I learned to use my voice and be vulnerable. I learned to communicate strategically and reach my goals.  All the great opportunities and connections that followed came directly to the brilliant brand I created.

Now I want to teach you to do the same.

Hey, I’m Pamela!

Pamela Barba is a brand strategist. When she was ten years old, Pamela’s family immigrated to the United States with $500 to their name. Now, using her cross-industry experience, Pamela works at the intersection of technology and social impact to economically empower Latinx and other marginalized communities. A first-generation college graduate, she is passionate about designing spaces where people can find the resources, connections and the community they need to thrive.

I firmly believe that the world NEEDS to hear your ideas. It needs your voice. 

in the age of Canva, Squarespace and Fiverr,
it’s now easier than ever for people to DIY their brand.

this is incredible! I believe you can do a lot on your own.
But unless you have a strategy, it coooooould be a big waste of time.
Pretty graphics are not enough. 


The world needs your story.