A Step by Step Guide To Get Your Business Online

with tools you already know!

You don’t have to build an e-commerce website or navigate a complicated new piece of software right now. There are ways to create that with the tools you already know!

Why low tech? Launching and promoting an online offer can feel scary. There are a million options for software, and you could spend an entire week just trying to decide which one to use. Possibly another week getting to know the platform, and a third week creating your offer.

Skip to the part where you can share your knowledge and expertise with the world! (And, get paid!)

I will be adding two more tutorials in this guide to help you create a low-tech e-commerce store and sell an online service. Please share with anyone that might need some guidance during this time.

Launch your online course

1. You Need to Sell + Promote Your Course
1. Decide on a name + outcome for your program
2. Create Google Form – this is your “sales” page. Tell people what the program is, how much it costs, what the outcome is, and ask them a little about themselves. (Make sure you ask for their email!) 
3. Create social media posts to promote your program. 

4. Post on social media and direct followers to Google form URL
5. Once a person submits their Google form, send them an invoice through your PayPal account.  

2. Create Your Course Content

1. Use Google docs to house your curriculum
2. Record your audio or video lessons through Zoom/Loom
3. Add the links the lessons in one Google doc
4. Create a workbook using Google docs + ask your members to “Make A Copy”

3. Run Your Program
1. Create an online space for your program using Facebook Groups or Slack 
2. Run group calls or do live lessons using Zoom
3. Email course content to the people in your program

4. Celebrate! You did it!  

Tools Needed:

– Zoom ($15/month)
– Google forms, Google Drive, Google Docs
– PayPal Account 
– Loom ($5/month)
– Your email account
– Facebook or Slack Group 


Components of an Online Course

– Lessons (video, audio, or written)
– Group Calls
– Online Community

Easy E-commerce Store

Using Social Media for an E-commerce Store

  1. Be able to view products
    1. Show single products with information
    2. Make sure to have consistent social media layout
    3. Be creative with photos of products
  2. Be able to request a product
    1. Develop a system for requests – e.g. a link to a commission form or a specific social media post
    2. Have instructrions or links always accessible
    3. Make sure the system is always clear and easy
  3. Be able to pay for the product
    1. Make sure how to purchase is transparent and understandable

Tools Needed:

– Social media platforms (Facebook and/or Instagram) 

Sell A Service Online

  1. Promote through networks
    1. Use social media to make announcements
    2. Provide contact and how to request services
  1. Create a Google form 
    1. Communicate the cost
    2. Ask for contact information 
    3. Ask how they found you + other information related to the services
  1. Send an invoice
    1. Create a PayPal account
    2. Develop an invoice to send after the completed Google form

Tools Needed:

– Social media

– Google forms

– PayPal Account

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